Despite reports to the contrary spreading like wildfire around blogs and mainstream news sources Monday, Toshiba said it has not made any decision to halt production of HD DVD players, while acknowledging it is evaluating its strategy moving forward.
The hubbub over HD DVD's demise began on Friday, when a brief article published in Hollywood Reporter cited an anonymous source claiming that Toshiba was making plans to exit the HD DVD business, spelling an end to the format that has been locked in a bitter war with Sony's Blu-ray format. Reuters spread the story around the world due to its syndication agreement with the Hollywood paper.
The initial report was authored by Thomas K. Arnold from HomeMediaMagazine.com, an unabashedly pro-Blu-ray outlet that has published editorials from Arnold entitled, "A Plea for a Unified Blu Future" and "HD DVD Backers Should Call It a Day." Japanese public broadcaster NHK repeated the speculation over the weekend, further fueling the fire.