Microsoft Ads Featuring Bill Gates and Jerry Seinfeld Not Canceled
From a trusted Crispin Porter source, we’ve learned that the internet has jumped the gun and that the Microsoft Gates/Seinfeld ads have not been axed. It’s true, Microsoft apparently asked the agency to focus on the new “I’m a PC” spots. And it’s true, the agency has gotten plenty of “I don’t know what this means” response in their measured statistics of the Gates/Seinfeld ads. But no one has pulled the plug on the dynamic duo just yet.
In fact, Crispin Porter has another completed spot featuring the lovable, affluent couple in the can, ready to air (even though it won’t quite yet). And while the agency has prioritized development to the anti-Mac ads, there are still full plans to go ahead and produce more Seinfeld/Gates spots unless Microsoft were to pull the plug first (which, once again, they have not at this time).
It’s good to know that in a time of economic uncertainty, Gates and Seinfeld haven’t been laid off just yet.