Tagged: ad blocker

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Google Chrome will block ad-blockers

Google engineers have proposed changes to the open-source Chromium browser that will break content-blocking extensions, including various ad blockers. Adblock Plus will most likely not be affected, though similar third-party plugins will, for reasons we will explain. The drafted changes will also limit the capabilities available to extension developers, ostensibly for the sake of speed and safety. Chromium forms the central core of Google...

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Firefox to block ad-trackers by default

Mozilla is taking a bold stance against more insidious web advertising practices with an announcement today that its Firefox browser will soon block web trackers by default. The move, which will involve a series of updates over the course of the next few months, is among one of the most proactive approaches to protect consumer privacy that it’s ever employed. “Anyone who isn’t an...

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Ad-blocking to grow 34% this year to nearly 70 million U.S. web users

Publishers would love internet users to decide that, actually, they don’t need to install ad-blocking software on their browser of choice. That’s the ad industries own fault. But a new report from research firm eMarketer suggested on Tuesday that there’s no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users...

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Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user’s monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis,...