Tagged: ad blocker

Ad-blocking to grow 34% this year to nearly 70 million U.S. web users

Ad-blocking to grow 34% this year to nearly 70 million U.S. web users

Publishers would love internet users to decide that, actually, they don't need to install an ad-blocker on their browser of choice. But a new report from research firm eMarketer suggested on Tuesday that there's no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users in the U.S., from 51.9 million,...

Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user’s monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis,...