Google engineers have proposed changes to the open-source Chromium browser that will break content-blocking extensions, including various ad blockers. Adblock Plus will most likely not be affected, though similar third-party plugins will, for reasons we will explain. The drafted changes will also limit the capabilities available to extension developers, ostensibly for the sake of speed and safety. Chromium forms the central core of Google...
Mozilla is taking a bold stance against more insidious web advertising practices with an announcement today that its Firefox browser will soon block web trackers by default. The move, which will involve a series of updates over the course of the next few months, is among one of the most proactive approaches to protect consumer privacy that it’s ever employed. “Anyone who isn’t an...
Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them which of their ads are “annoying experiences.”...
There’s been a whole lot of talk about initial coin offerings (ICO), company fundraising events based around the sale of cryptocurrencies, but not much in the way of action until yesterday. That’s when web browser maker Brave, founded by former Mozilla CEO Brendan Eich, raised $35 million from its ICO — and it did it in less than 30 seconds, too. ICOs operate by selling...
Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause for that boost. While Adblock Plus announced it would circumvent the ban, and temporarily...
A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising. Gladly, an adtech startup, surveyed 243...
In a very quick turnaround, the Adblock Plus community has already blocked the intrusive Facebook ads. Yesterday we posted a story that Facebook was going to force using on desktops to see ads whether they had an adblocker or not. We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations. A new filter...
Publishers would love internet users to decide that, actually, they don’t need to install ad-blocking software on their browser of choice. That’s the ad industries own fault. But a new report from research firm eMarketer suggested on Tuesday that there’s no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users...
The use of ad-blocking software is growing as Internet users try to deal with the swelling number of ads delivered programmatically and the pervasive tracking of their online behavior. This growth has set alarm bells ringing within the online advertising industry, with concerns that the use of ad blockers could damage publishers’ online revenues. Just last week it emerged that two groups of publishers...
Ever since our start, Lunarsoft has taken great strides in avoiding having any advertisements on our website. Thanks to this, people do not have to worry about their privacy when browsing any part of Lunarsoft. This also means you don't need to worry about canvas fingerprinting. Canvas fingerprinting is a new "unstoppable" method to track users online for advertising purposes. The data gathered includes...
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