Tagged: adblock plus

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Goodblock reports 77% of users feel guilty for blocking ads

A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising. Gladly, an adtech startup, surveyed 243...

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Adblock Plus now sells ads

Adblock Plus is launching a new service that… uh, puts more ads on your screen. Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying. It’ll begin doing that through an...

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Advertising industry needs to embrace AdBlock

I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done so already, I love it and probably won’t ever fully abandon it. So instead of excoriating people for using...

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Adblock Plus brings its ad-blocker to Samsung Galaxy S7

Blocking adverts, both on the web and on smartphones, is becoming increasingly popular. Just today, Opera announced it would be introducing a native ad-blocker in its desktop browser. Tomorrow, March 11, Samsung will start shipping its new Galaxy S7 and S7 edge smartphones to pre-orderers and they’ll be able to block ads while browsing the web immediately, thanks to Adblock Plus. The new Adblock...

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Adblock Plus uninvited from Internet advertising conference

Popular ad blocker Adblock Plus claims that it was uninvited from the US Interactive Advertising Bureau’s big conference. The IAB represents the biggest names in the digital-advertising industry: Google, Facebook, Twitter, online publishers, and ad-tech companies. Each year it holds its annual leadership meeting in Palm Desert, California. It’s where the biggest names in the online-advertising industry network and thrash out their ideas on the...

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AdBlock Plus has another victory against lawsuits in Germany

The service prevents ads from appearing on websites unless it has given them permission to be displayed. German broadcasters RTL and ProSiebenSat.1 had argued that browser plug-in was anti-competitive and threatened their ability to offer users content for “free”. However, a court in Munich ruled in favour of AdBlock’s owner Eyeo. Ben Williams, a spokesman for the German company, told the BBC the dispute...

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Adblock Plus reveals problems with advertising

Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot ignore that, by using ABP, millions of users actively protest against the worst forms of advertising.  On grounds that it represents a major economic threat to their business, two groups of French publishers are considering...

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AdBlock Plus with EasyPrivacy helps stop Canvas Fingerprinting

Ever since our start, Lunarsoft has taken great strides in avoiding having any advertisements on our website. Thanks to this, people do not have to worry about their privacy when browsing any part of Lunarsoft. This also means you don't need to worry about canvas fingerprinting. Canvas fingerprinting is a new "unstoppable" method to track users online for advertising purposes. The data gathered includes...