Tagged: ads

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Advertising industry needs to embrace AdBlock

I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done so already, I love it and probably won’t ever fully abandon it. So instead of excoriating people for using...

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YouTube defends rules videos making money with ads

Philip DeFranco says he has received warnings from the site about his videos. YouTube has told Newsbeat it’s now alerting users to what it considers inappropriate content via email. It says nothing has actually changed in its guidelines over what videos can be monetised. Philip DeFranco has posted a video titled “YouTube Is Shutting Down My Channel and I’m Not Sure What To Do”....

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Facebook opens up Messenger to ad bots

Right now, Facebook lets Messenger ad bots from brands like Expedia and HP help you make a purchase, but they can’t try to sell you a new product. However, a policy change means those automated assistants will soon be able to send subscription messages, ads and promotions for services like makeup consultations. If you’re worried about spam, Facebook emphasized that the user is in...

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Facebook can’t win against ad blockers and here’s the proof

Facebook can’t win the war it started on ad blockers last week. So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written over with the words “THIS IS AN AD.” Facebook announced...

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Facebook will bypass web adblockers, but offer ad targeting opt-outs

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see an announcement atop the News Feed explaining that while...

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Spotify is now selling your information to advertisers

If you’re a Spotify user, your friends and family aren’t the only ones who are able to check out your playlists. The popular streaming service is now the latest platform that is opening its data to targeted advertising. Everything from your age and gender, to the music genres you like to listen will be available to various third-party companies. Spotify is calling it programmatic...

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Snapchat may start spying on objects in your camera

Snapchat has proven to be a great resource for people to connect all over the world through the power of their smartphone. However, a sizeable user base also brings with it a sizeable opportunity for advertising revenue, and that’s exactly what the company appears to be promoting – just maybe not in the way you’d expect. The company has filed a patent for a...

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Netflix users would rather cancel instead of view ads

In its early days as a streaming service, Netflix wasn’t just the biggest and best company on the block – it was the only one. In those heady days, Netflix was able to charge low subscription rates and still provide a catalog that included just about everything. As we’ve seen, that’s been changing. With new competition from companies like Hulu and Amazon, Netflix has...

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Ad-blocking to grow 34% this year to nearly 70 million U.S. web users

Publishers would love internet users to decide that, actually, they don’t need to install ad-blocking software on their browser of choice. That’s the ad industries own fault. But a new report from research firm eMarketer suggested on Tuesday that there’s no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users...

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Facebook ads track non-users

Facebook will now display ads to web users who are not members of its social network, the company announced Thursday, in a bid to significantly expand its online ad network. As The Wall Street Journal reports, Facebook will use cookies, “like” buttons, and other plug-ins embedded on third-party sites to track members and non-members alike. The company says it will be able to better target non-Facebook...