Tagged: advertisements

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Facebook revenue increases by blocking ad blockers

Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause for that boost. While Adblock Plus announced it would circumvent the ban, and temporarily...

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YouTube defends rules videos making money with ads

Philip DeFranco says he has received warnings from the site about his videos. YouTube has told Newsbeat it’s now alerting users to what it considers inappropriate content via email. It says nothing has actually changed in its guidelines over what videos can be monetised. Philip DeFranco has posted a video titled “YouTube Is Shutting Down My Channel and I’m Not Sure What To Do”....

Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner

Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner

A commissioner at the US Federal Trade Commission who is leaving the agency after six years of working on consumer privacy issues has some critical words for the ad industry. Speaking with Ad Age, departing FTC commissioner Julie Brill lamented the current state of consumer tracking and data collection on the web, linking the rampant rise of ad blockers with the ad industry’s foot-dragging...

Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user’s monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis,...

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Facebook Ads Will Follow You Around

Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook bought last year for around $100 million that Facebook...

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Google’s DoubleClick Serves Up Malware

Researchers at Malwarebytes noticed strange behavior on sites like Last.fm, The Times of Israel and The Jerusalem Post. Ads on the sites were being unusually aggressive, setting off anti-virus warnings and raising flags in a number of Malwarebytes systems. After some digging, researcher Jerome Segura realized the problem was coming from Google's DoubleClick ad servers and the popular Zedo ad agency. Together, they were...