Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause for that boost. While Adblock Plus announced it would circumvent the ban, and temporarily...
Facebook can’t win the war it started on ad blockers last week. So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written over with the words “THIS IS AN AD.” Facebook announced...
On August 9th 2016, Facebook issued a press release stating they intend to change the way they deal with adblocking on their web site. Andrew Bosworth, VP of Ads & Business Platform for Facebook states: “We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad...
Adblock Plus launched a workaround to Facebook’s ad block bypass today that ham-handedly removes posts from friends and Pages, not just ads, according to a statement provided by Facebook to TechCrunch. “We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages. This isn’t a good experience for people and we plan...
Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see an announcement atop the News Feed explaining that while...
Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook bought last year for around $100 million that Facebook...
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