Tagged: ublock origin

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Adblock Plus has poor ad blocking practices

You might be perturbed if somebody calls your business an “extortion racket” or your sales pitch a “ransom note”, or says you have “poor ad blocking practices.” But Eyeo Chief Executive Till Faida, leader of the widely used Adblock Plus browser extension, is unruffled. The way he sees it, he’s just trying to rescue online advertising and the websites that rely on it. The...

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Goodblock reports 77% of users feel guilty for blocking ads

A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising. Gladly, an adtech startup, surveyed 243...

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uBlock Origin ported to Microsoft Edge

uBlock Origin is a lightweight ad blocker that consumes fewer system resources than the likes of Adblock Plus (never tested on Firefox where the addon started). The open-source ad blocker is officially available as an extension for Chromium and Firefox, but a New Zealand-based web developer has ported the extension for Microsoft Edge. Nik Rolls has forked the project on GitHub, and a working...